Toolbox Episodes
Nov. 22, 2023
My perfect sales system: what I’d do differently now
What does your PERFECT sales system look like? For me, it makes sure all leads are moving towards close at the right pace and that projects are as hands off for me as possible. I want to offload as many of the repeatable tas…
Aug. 23, 2023
How I designed a lead tracker in Airtable
Tracking your leads is a key part of driving more leads! When you understand where your leads are coming from, you can make smarter marketing decisions. I recently moved my tracking into Airtable and in this video, I’ll show…
July 19, 2023
I deleted Instagram. Here's why I think you can too.
I deleted Instagram but this isn’t just about them. It’s really about all social media and how I think it’s a little bit of a red herring when it comes to lead generation. This episode breaks down four reasons why I think we…
July 5, 2023
Why I still hate Google Analytics and what you can use instead
You may have noticed a lot of people talking about Google Analytics this week.
Long story short, Google changed over to a new version of analytics this week called Google Analytics 4. They announced that change a few year…
May 31, 2023
Get glowing client testimonials with this easy tool
When it comes to building trust with your audience, a glowing review goes a long way. But it can be hard to know when to collect client testimonials, how to collect them, and where to use them in your marketing. What if you …