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Dec. 20, 2023

How building community is good for your business with Taylor Harrington

Creative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead?

Creative businesses are built on your relationships. A lot of entrepreneurs take that to mean loads of networking but what if you reframe it as community building instead?

This episode features Taylor Harrington, experienced community builder and Head of Community at Groove. She's an expert in developing meaningful relationships that pay off for businesses and she shares some insights into how she does it in this interview.

You'll love this episode if:
1) You're struggling with networking
2) You've been wanting to focus on community
3) You're wondering how community becomes clients

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Credits

Episode edited by Ani Villarreal https://www.anivillarreal.com/ Music from Uppbeat (free for Creators!) | License code: CYHCUU5DLPVC8OTQ

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Transcript

Lex:

Creative businesses are built on relationships. And when you're looking to grow your client pipeline, that can feel a little soft. It's like lax. I don't want to talk to people. They're messy, they're unpredictable, they're human.

Ok, but when I tell you that I interview creatives about how they fill their client pipeline, and it's at least 50 to 75% from their relationships, does that help change your mind?

Luckily, there are a lot of mechanisms that go into building relationships. It may be more organic than other marketing levers, but it's still very much in your control and there's more skill here than meets the eye. So how do you get better at cultivating relationships so they pay off more in your life and in your business?

Today on the show I speak with Taylor Harrington. Taylor is head of community at Groove, a coworking app for creative entrepreneurs. Taylor is an expert in creating and growing communities. Her content, her events and experiences are all so fresh and generous on a very tired internet. In this episode, we talk about the difference between networking and community building, how to get smarter about who you're spending time with and when to expect those relationships to pay off.

I'm Lex Roman. I help creatives make smarter marketing betts, and you're tuned in to The Low Energy Leads Show.

Lex:

Taylor Harrington, welcome to the show.

Taylor:

Thank you so much. What a joy to spend some time with you and hit record. I'm excited to see what happens.

Lex:

What a joy. Yeah, we've had several conversations about community on on your podcast for Groove, and I'm really excited to dive in today because as we were talking before we started recording, a lot of us are out there networking and we struggle with this idea of community and how it overlaps with business, and I think you embrace that so well. Community means so many things to so many people. How do you define community?

Taylor:

It's a tough question because I think there are so many different definitions out there. The one that I'm currently working on and working with is, I think it's two pieces. I think one of them is it's a container for people to gather. So it's a group of people coming together for some sort of shared identity, shared purpose.

And then the other piece of it that I think can't get left out of the conversation is the feeling associated with community. So I years ago, read a speech by a woman named Marina Keegan, and she talked about this idea of the opposite of loneliness. And so the opposite of loneliness, she defines as not quite love, not quite community, but this feeling that they're an abundance of people who are in this together, who are on your team. And I just fell in love with that. Why don't we have a good word for the opposite of loneliness that captures that. And so it's part of community, but the community also has that container aspect. So community to me is the opposite of loneliness plus the intentional container of gathering.

Lex:

Yeah. Is that where on your team came from, your podcast name?

Taylor:

Yes. So I've been obsessed with this definition for so long. I mean truly since I was in high school, I read this speech many years ago, and when we were thinking about names for the podcast, Josh on our team, our CEO and Co-founder, he knows how obsessed I am with the opposite of loneliness and the speech. And I said, Josh, I think the name for the podcast is right in this definition because it really is about people who are on your team who are in this together. But when you're a team of one that looks a little bit different. So hence the name on your team for the podcast. 

Lex:

I was like, did I miss that? I love that sentiment. I mean, I loved it. I got the sentiment when you named the podcast that, but I want to dive into that for a second because I do think there's been this shift in the last, I don't know, five years that I've noticed towards an immense amount of solo entrepreneurship, an immense amount of freelancing. And especially in the US there's a sentiment that you're going it alone. It's you, right? You're the team and good luck to you out there sailing on your ship of one. So how do you see that? What does the team look like when you don't have a team?

Taylor:

Yeah. Well, now that I'm several episodes in too, I get an appreciation for this wider definition because I do ask all of our guests, who is someone that is on your team that really well? And what that looks like is someone who's been inspiring you, someone who has been cheering you on, someone who has been teaching you, and this is a person that you know well. And then I also ask the same question of someone that you don't know well, who is someone that is further away that you're learning from?

They probably don't know your name, you've never met, but maybe you read their newsletter, they're an author you admire, whatever that is. And I think that that approach of defining our team as this circle of people who are around you that you may be anonymous to or you might know that person to meet up with them every single day or every single week, you don't know.

So I think that wider definition of a team is really the people who are cheering you on and also people who underst stand you at your core. I think for so many of those business owners and solopreneurs, it's really hard to feel understood and seen in this work for so many people. That question of Tell me about who you are, tell me about your work is hard to answer because it's like, well, do you have five minutes?

And so I think that that's what I love about being around these types of humans is that it's not easy to answer that in one sentence or even a sweet quick phrase. But when you have other people who get that and who get that, you are someone who loves to wear the different hats. You're dipping your toes into different things. It feels like there's this wider definition of team out there of people who get you and get it.

Lex:

Yeah, I really like that sentiment of the, that y'all have in groove because that's what you're describing, right? It's like there's people that you don't know. They're on the outer edge of your orbit. There's people that you know really well, they're on the inner edge, and people are moving inward in your community solar system, if you will. I love that idea that you're pulling them in closer. And I have found that to be so true.

Many of us go it alone, and then it's like, oh, we find these kindred spirits. And we're like, why have we been? Where have you been on this journey? So on that note, we talk a lot about networking. Networking feels very transactional, community feels less transactional. What do you think the main operating difference is there?

Taylor:

I think about it like puzzle pieces. Okay. Networking is like me saying, Hey, Lex, do you have this puzzle piece? And you saying, yes, I have that puzzle piece, or no, I don't. Whereas community is over time, you're building a relationship with someone.

So I'm collecting puzzle pieces every time I interact with you. So I get to know you. We got to know each other inside a groove. I get to know you in a groove and maybe I collect a puzzle piece. Oh, Lex likes this type of thing. Lex likes drinking this kind of drink in the morning. Whatever those puzzle pieces are, I start to collect them about who you are and this narrative of who you are. So over time, I start to build up this puzzle of I understand Lex, and so then I'm able to say, Hey, Lex, I'm looking for this puzzle piece.

Any chance you have one? Or do you know of someone else? And when I ask it, at that point, since I've already collected puzzle pieces, I have a pretty informed decision that either you have that piece or you might know someone with that piece, whereas that networking of like, Hey, Lex, do you have this puzzle piece? I don't know you. It's very different. So that's sort of how I think about it visually is a collection of puzzle pieces. And when you start to build up that puzzle, you can make a lot more informed asks or say, Hey, I need help with this, or I'm looking to be connected with this kind of person. And it's a lot easier to get that puzzle piece filled to find it when you know someone.

Lex:

What an analogy. Yeah, I think that's so strong. And what you said there about understanding who that person is and building a narrative of who they are so that those asks are relevant to them and don't come out of leg field is really a thing that a lot of folks are missing. That sort of mutual understanding.

Taylor:

And I think the word that I go back to is the word generous. What I worked in my last job working with an author named Seth Godin on his workshops at Akimbo and AltMBA, the word generous came up all the time in that community because it's really the act of approaching with generosity, approaching with this idea of I'm here to serve a greater good.

And I think the most generous thing you can do when you ask someone for something, if I were to say, Hey, Lex, I'm looking for a connection to another community leader based in New York. And I say, do you know anyone that's somewhat general? You might know a New York City community leader, but if I say I'm looking for someone who regularly hosts events in New York City and they love bringing people together in tiny intimate groups. So I'm looking for someone who is an event host and community leader who brings people together in tiny intimate settings of 10 people or less because I really want to ask them about the venues that they're doing this at.

Do you know anyone? And it's so much easier for you to say, let me sift through all my puzzle pieces I've collected and say, yes I do, or no, I don't. And it's that specific ask is so generous. I had someone ask me the other day, they're looking to start a women's space in New York City, and she asked, oh, do you know of anyone I should be connected to? And I'm at the beginning of my entrepreneurship journey. Do you know anyone I should be connected to? And I'm like, well, what do you want to be connected on?

So I think that's the thing is it's so generous as the person I want to receive the specific ask. So it's an easy yes or no. So if you are trying to build up that network, if you're trying to connect with someone to find a new client, be as specific as you possibly can because then you're going to get the answer that you want, whether it's a yes or a no, it's going to be a hell yes or a no, but maybe talk to this poor person or a no, but here's this other option I would consider.

Lex:

Yeah. Oh, I love the specificity. It's so true that people are in this mode of I should just meet as many people as possible. I had a calendar invite on my calendar this week from a random company, and I wrote them and I was like, what is this meeting about? And they were like, it's just to get to know you. And I was like about what specificity wins.

Taylor:

Well, and as business owners or as people that as a community leader myself, my story's out there, you can find out who I am, what I do. I've spent a lot of time on my LinkedIn crafting that story. I've spent a lot of time on my website. Don't get on a call and ask me those dumb questions, spend five minutes and read it.

Lex:

Yeah, no kidding.

Taylor:

So I think getting to the root of who we are as humans is much more productive. And I think with Groove, it's so interesting. I have so many community leader friends who say, gosh, I'm so sick of the virtual coffee chats of putting 30 minutes on my calendar and trying to get to know someone better. And I think to myself, wow, I'm so grateful that I have grooves because for 50 of those minutes when I hang out with my community members, I get to get shit done. I get to work on something. So it's a very easy way to have that experience.

And I think that the key is it's an experience. It's a shared experience where I'm getting to know that person through the act of doing something together. And so when you think about getting to know someone like this business just shared with you, I would challenge them to think about what's a shared experience they could put on your calendar rather than a conversation because there's so much more connection that comes from that shared experience.

If I didn't have grooves tomorrow to get to know someone the way that I do, I would challenge myself to figure out what type of an experience could I set up in 10 minutes on a phone call or a Zoom call that would help me get to the root of who someone is. And I'm going to find out something that I couldn't read about them online, I couldn't listen to in a podcast episode. Because if you start there in building a relationship, it's so much richer than starting with. Oh, so tell me about yourself.

Lex:

One of the things I think you and the Groove team have done so beautifully is cultivating the community and focusing on retention and the experience of the community over chasing new community members. It's not like you're not chasing new community members, but for a long time you've been emailing existing community members, inviting people to town halls, hosting monthly planning sessions. There's a lot of communication that you've done.

That's a really standout thing for a tech company to be doing, but it's also something that I'd like to see more service providers and creatives doing. How do you think about that pulling in the people that are already here closer?

Taylor:

Yeah, it's interesting because it's really a chance for you to say, okay, who do I want to stay in the room? We create these spaces, we create these containers. I'm going to be really sad if you walk out the door one day and you're no longer in the room. So when you're creating a space, even if you're a business owner and you're like, I want to start these coffee chats in the city.

I live in the solopreneurs group that you started. If you're like, I want to gather people, and for me, a win really looks like they're being at least four people there. If there's four people there, it's a win. If there are 14 people there, great, but maybe bottom line, I want four people there. And those four people, if they didn't show up for the second one, I might be really sad because they were who it was for.

Taylor:

So if they didn't show up the next time I did something wrong, there was something about my clarity that I thought I had nailed this, who it's for and what it's for, that they didn't come back. And so I would want to learn from that experience. We do a lot of that inside of Groove is going back and asking for that feedback.

If someone pauses grooving for a little while, if they don't come back, if they groove once and they don't return, we want to learn about that because on paper, they looked like someone who we thought would stick around in that room for a really long time. And so I do have a list of people that if you walked out of the room, I'd be like, Lex, what changed because you're someone that I really want to stay in that room. So as you're building whatever that community looks like for you, even if it's a small gathering, even if it's your newsletter subscribers, if you see that unsubscribe from someone that you really felt like you were building this for, go and ask them for feedback.

Try to understand it, and then you might decide to revisit that who it's for and what it's for. Earlier this week, I had this exact experience happen. We've been hosting these town halls inside of Groove now for nine months, which is crazy to think it's been nine months.

And really they started as a way for us to say, let's bring everyone into conversation together once a month, share what are some of the things going down the pipeline, but also hear feedback from Groovers answer questions and make it a conversation and try not to make it a top down thing, but instead like a, Hey, let's gather once a month to talk about where we're heading together. And over the last two months, we've had less and less attendees, and it's been an interesting thing for the first time it happened, I was like, maybe this is just a weird month. I don't know something's happening.

Second time it happened, I was like, I need to double down. I need to figure this out. Something about this is not going according to plan. Whatever the need was originally, maybe the need shifted. Maybe the people who we originally decided to create this for the people we really wanted in that room don't want to block off 30 minutes on their calendar to show up.

Maybe they don't want to listen to a Q&A. Maybe they just want a five minute podcast episode with Josh and I sharing some of the things we've got coming down the pipeline, they're busy humans trying to understand and revisit that who it's for and what it's for. I think that's the key there. So I literally sent out an email to eight Groovers this morning, was like, Hey, if you have five minutes today, this is what's happened with the town halls. What kind of conversations would be your dream conversations to have with the Groove community and the Groove Team every month? Or is it not every month? I asked just a bunch of different questions, so I already got two responses that were extremely generous and so sweet, and I was like, yes, it is great to get out of my own damn head and listen to someone else's thoughts and talk to the people who I'm actually building this for.

Cool things you should know:

If you are looking for your creative community, you should check out Groove the coworking app made with creative entrepreneurs in Mind. Inside Groove, you'll join 50 minute focus sessions with a small group of other ambitious makers. Unlike Zoom coworking, you'll spend most of the session with audio and video off.

What's great about Groove is that you'll meet other rad creatives in a purposeful environment without feeling forced to network. It's a low key way to expand your network, get more done, and feel connected to community. Head over to  groove.ooo and mention this show when you apply.

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Lex:

I'm curious how you think about your, so you have some background in social media before moving into Groove, right? You did a lot of that with Seth's company. Yeah. Okay. So when we talk about community, I think a lot of times people think like Facebook groups or Circle or Slack or whatever. 

Taylor:

We have to be so many different ones now

Lex:

They're like, we have to be. It's a long list in a forum together, chatting on threads. But when we talk about community, that's not really what we're talking about. How do you think about your broader community, all these people that may not even share common space, how do you think about cultivating them in your life?

Taylor:

Well, in terms of the content that I share, I think how we show up on social media, the content we put out there, the comments we're sharing on people's posts, I think that type of stuff is a great way to reflect on how am I connecting with these humans on a regular basis? And so for me, over time, I've figured out what are the pillars of what I like talking about on LinkedIn. That's where I show up the most, what are the pillars of the things that I love talking about? And that was also something that I did in community with a freelancer that I work with. And so to have that other person be there and be in that conversation with me was really helpful. When I started to define this about a year and a half ago with how I was showing up on LinkedIn, actually it was Brandy Cerne, who we both know. Lex:

Shoutout to Brandy.

Taylor:

Shout out to Brandy. And so honestly, it might've been when she was already full-time on the team, now that I'm thinking about it. She did come on full-time to work with the group team, and she had set aside, I don't remember if it was at 30 minutes or an hour, but we talked about my presence on LinkedIn, and she asked me questions about the stories I love telling and things like that, and just gave space for it.

And so it started to create a long list of ideas of things that I could write about one day. And so I revisited that recently with Ash, who's a freelancer that we work with now. And it's interesting over time, like I said, in seasons, what you want to share, what you want to talk about might feel different. And what I got to with Ash was what are the things that I can't shut up about that?

If you said, Taylor, what are your tips for hosting a gathering with friends in your house or apartment? I could go off for an hour, two hours all day long if someone said, what are little moments of joy you can add into your day that only you'll see but will make a big difference in your day? I could go off.

There are so many little topics that I am uniquely excited to talk about and are something I could talk about my sleep. I don't have to prepare. I love these things. So as I've, it's funny to reflect back on this conversation I had with Brandy where it was we were talking about, oh, that conversation was more like if you had to give a tip to a community leader who's just getting started, what would you share with them? And so I had some different things, and those are great things, but it really was more of the focus of this audience of community leaders and trying to talk to people like that.

Now I just show up as myself. I'm like, Hey, here's me, I went to the little free library near me recently, and this is what I learned. It's everyday stories where I find the little lesson in it, and I just hope if someone reads it and there's something that's actionable that they could do in 1, 2, 3 minutes, great. That's the kind of content that I like putting out there. So I would say find whatever content makes you excited because those are the types of people that are going to be attracted to it and the types of people you want to be in the room with. And I think that's what's so interesting about something like LinkedIn, and this is something that I could talk about for an hour, so we won't, but the first degree connections versus second degree connections is such an interesting concept because how many people actually say yes to people that they don't know everyone all the time?

People say yes to first degree connections all the time, first degree connections mean nothing on LinkedIn because you have no idea what someone's boundaries are with that if they would rather follow that person if they're going to let them into their network. And so I think there's something interesting about the relationships that happen on LinkedIn that just by the way that they're organized there, they're not rich in that way. I wish I could say my first degree connections then have little subtitles where I'm like, I actually know this person in real life, or this person is a Groover, or this person subscribes to my newsletter, whatever it is. So I think when we think about who were the people that were showing up in their feeds, think about within that large group of all the people you have in your first degree connections and maybe even seconds, who do you really want to connect with as human? Human? And I think that's that's where you're going to get the clients. That's where you're going to build the relationships, is when you're showing up as yourself and not just selling what you do, but instead saying, this is how I show up in the world. These are the things I care about.

Lex:

Yeah, because the same room, you're in the same room with those people on LinkedIn, ideally that you're in these other rooms. And that's what I love about your content, Taylor. It's very clearly for those of us who already know you, and it's not primarily for randos who are just meeting you in this LinkedIn post and this approach that a lot of folks take to social media, to your point about first degree connections is like, let me connect with everyone. I'm in a group. And somebody was like, I think I'm going to hit my 30,000 max limit for connections. And someone else was like, why are you connected to that many people? But it's like they're just like, let me connect all the dots. And it's like, it's such a strong play to instead say, who do I want to stay in the room?

Taylor:

Yes. And I think what's really helpful, and maybe someone else will find this helpful is for so long I was doing this alone. I wasn't having those conversations with Brandy. I wasn't having those conversations with Ash who were supporting me and trying to figure this out. I would say if you have a friend, whether they're a creative friend who is a small business owner like you, whether they have a newsletter, you they're an author like you, or they're just like your partner or your friend, your neighbor, whatever. If you can have someone else to hold space for 30 minutes or an hour and help you talk through some of those things that you care a lot about, I have a feeling that there are going to be so many interesting things come up that you didn't even think about. And then the next time you have a conversation with that person, they might start to spot other interesting things you could talk about.

Taylor:

And that's happened a lot with Ash and I ever since we had that conversation the other day, we were talking and I was like, I'm obsessed with the New York City ferry. And she was like, why? And I'm like, oh, I could talk about this for an hour. And she's like, why is the New York City ferry? What is so community-oriented about it? What about it's sparking joy for you? There's a story in there that relates to who I am and the things I love talking about in the world. And Ash spotted it from just me saying, I love this thing.

Because when you start to say you love something, it might be something you could talk about for an hour. So find that friend or a couple of friends who might be able to help you start spotting those things, and you can be transparent with them. Like, Hey, if I ever say anything like that, just note, maybe you should write about that.

Lex:

That's how you get people on your team, right, Taylor?

Taylor:

Yes.

Lex:

Yes. Get 'em on your team full circle. Okay. So as I mentioned, we've covered networking on this show. We've also covered networking as an introvert, and I'm curious, community engaging in community, no matter how you're doing that, whether you're commenting on people's LinkedIns or showing up in something like Groove, it can be a little bit daunting or energy draining for some of our folks out there. And so I'm curious tips that you have about wadding into engaging in that if it doesn't feel that natural for you to engage with others.

Taylor:

This is a hard question for me to answer because when you think about the introvert versus extrovert spectrum, I'm so far in the extrovert spectrum that I'm off the spectrum

Lex:

Post extroversion.

Taylor:

I'm no longer on it. People are like, wait, where'd she go? So it's not like I'm an introvert that slowly got closer to the middle and then went to the other side. So it's hard for me to share from my own personal experience I've seen in Groovers because so many Groovers are introverts.

And what's funny about it is we'll get on these research calls, we do these regular research calls, and it's like a 30 minute call where we chitchat about, Hey, you've done 10 grooves, want to learn from you? How's your experience been? How can we make it better? And people will be like, I'm not sure how to say this, but I'm an introvert. And we're like, why is this a closeted secret? Like, hello? And they're like, well, it's just that the app is like you're on your video and you're talking to people. And it's such an interesting thing because we've seen that moment of being uncomfortable about like, Hey, I show up in this social space, but I actually get my own energy from being on my own in my own time, and this is something that I get a little bit of energy from, but this isn't how I recharge.

And so it's been interesting to see how so many introverts have loved groove because it's only a few minutes on video, and then you get to be in your own space in your own time.

Lex:

Okay, so Taylor, if you could give our listener one tip for fostering their community, what would that one tip be?

Taylor:

My one tip is to talk to your community like your friends already, even if you're meeting them for the very first time. That has been my motto. When I write anything for as long as I can remember, if I'm writing an email to the Groove community a newsletter, if I'm writing a DMM to a new Groover, if I'm connecting with someone on LinkedIn, I talk to them like we've already been friends, because that's where you want to get.

So why do the awkward dance of trying to be weirdly professional? I would love to be added to your network. No, you don't. You want to become friends with this person. Let's talk like real humans. I love including tiny little details too that help that person start to learn a little bit about me. So if I am sending that LinkedIn request, I might let them know I'm waving hello from New York City and my pumpkin sent an apartment right now.

I've got a candle going. I love candles. Surprise. There's little hints you can drop in those messages that just help someone already feel warm with you. And if you're someone who's creating spaces for vulnerable conversations or talking about the challenges in their business, that type of warmth in that first interaction is so important.

And I think it's also something that helps someone just latch onto something. I had a really sweet moment yesterday where I got a DM from a Groover who his wife isn't feeling a hundred percent, and so he said he went to Trader Joe's, which I have talked about several times. I think there's so much I could talk, again, a topic that I could go off on. I have listened to their podcast. I have so many stories in Trader Joe's, and so at some point, I must've told this Groover that one of the things that I love getting from Trader, having a bad day is their frozen blueberry waffles.

I feel like a kid when I get them and when I eat them popping those suckers in the toaster. But then I also at the same time feel like an adult that I can just be like, I'm 26 and I'm eating a toaster waffle. I can. And so it's a funny thing that I must've expressed to him at some point. So he sent me this DM yesterday and he said, my wife's not feeling well. I went to Trader Joe's, I saw those frozen blueberry waffles, and I went ahead and bought them, and I know they're going to bring joy to her.

And I wanted to say thank you for the recommendation. I have no idea when I told this man this small detail about my love for these waffles, but I dropped it. And I think that's the thing is as you start to meet someone, even in that first interaction, in that second interaction, start dropping those little specific things, I didn't mention it because I thought it was going to be a point of conversation or it was going to change his wife's life, his life. I mentioned it because it just gave a little view into who I am.

So talk to people like they're your friends and drop those hints so that they can get to know who you are at your core and little tiny details that they can remember, and then feel thoughtful for remembering as well, because that goes back to all that generosity.

Lex:

Taylor, is there anything that you're up to that you want to share with our listener? What's coming up for you?

Taylor:

Yeah. Well, we are launching the paid version of Groove in January, which is pretty crazy. We've been building this as a private beta free version now for two and a half years I've been working on it. And so to go into the paid version of it as a membership where people can come and co-work together with other business owners is a huge deal for all of us. So I'm really excited about it.

So if you want to check it out, ww, I don't even know why I said that. Of course, anything on the internet is www dot. Go to groove.ooo, and you can apply there. Just mention my name, mention this podcast episode, I'll read your application. We let everyone off on Mondays. So yeah, check it out. Also, if you want to listen to our podcast episode together, Lex and I recorded one on your team podcast. It's a great time. It's a fun way to flip over the mic and hear Lex talk about her work. So yeah, those are my two things. Thanks for having me. This has been a blast.

Lex:

Yeah, Taylor, I really appreciate your perspective on community, and I think the world is better when we cultivate community this way. So thank you for being here.

Taylor:

Amen to that. Let's build the opposite of loneliness.

Lex:

Taylor's approach might feel hard to bottle, but I invite you to consider what community building looks like for your business. In what ways can you give value to the people you want to surround yourself with? This reframe of networking into community building has been really impactful for a lot of my clients.

It means you don't have to give out as many business cards as you can possibly print, but instead, you can check your email inbox, you can check your DMs, you can check your text messages for people who you really enjoy connecting with. You can focus more on the people you like on bringing people in who you're interested in spending time with, and less on running up the Rolodex numbers.

You do want to make sure that some of those people are connected to your buyers. That goes back to what Taylor was saying about being in the right rooms and finding the right puzzle pieces.

Find Taylor on LinkedIn though your best chance of running into her is in a groove unless you happen to find yourself on the New York waterways.

For more on this topic, check out the series I did on Networking for Introverts. It's a compilation of fantastic advice from community members and experts on systems, places, and conversations. Find the series anywhere you're listening to this episode.

Until next time, keep that energy low until the value will be high.

Taylor HarringtonProfile Photo

Taylor Harrington

Head of Community at Groove

Taylor is Head of Community at Groove, a coworking app for creative entrepreneurs. Before that, she led digital marketing for author and marketing leader Seth Godin. She is passionate about creating intentional spaces, experiences and connections that make people feel the opposite of loneliness.